A company built around one “outdated” concept. Customer service.

What I took from a decade of it: it was always about the next big deal. More money. What have you sold lately. It was never about whether our customer was actually happy. Whether we were selling a product that worked. Whether we were taking care of the people who paid us every month.

I got tired of it. The grind never ended, and the customer kept getting treated like a number. So I asked myself: does it have to be this way?

What if I built a company and dedicated the whole thing to one simple idea: radical, extreme customer service. More help, more features, for one fair price. Take care of every customer so well that the reputation, the integrity, the business ethics, become the thing of legend.

That’s how I want to attract customers. With integrity. With honesty. With quality. Nothing else.

It sounds outdated because in a lot of ways, it is. Corporations decided a while ago that customer service is a cost center. Something to minimize, automate, offshore, hide behind a chatbot. The new playbook: get the customer in the door, lock them in, and make it so difficult to leave that they don’t bother trying.

I think that’s a terrible way to run a company. So I’m doing the opposite.

We sell a guest Wi-Fi solution, but the Wi-Fi isn’t really the product. The product is caring about our customers.

If a customer calls, someone picks up. If something breaks, we fix it. If a customer wants to leave, we make it easy. If a customer has a question we don’t have an answer to yet, we figure it out and we get back to them. None of that is revolutionary. It used to be how every business operated.

My promise to you is this. I would rather make less money than compromise on customer service. You will always feel heard, respected, and valued. Always.