Writing

Notes for shop owners.

Practical posts on running a coffee shop, getting more out of your Wi-Fi, building a customer list, and getting more online reviews. No fluff.

Operations

Regulars vs. tourists: knowing who walks in your door

The mix of regulars and one-time visitors tells you more about your shop's health than your daily sales do.

May 26, 2026

Security

Wi-Fi Security 101 for coffee shop owners

A plain-language guide to the real risks of open guest Wi-Fi, and the handful of things that actually protect your shop.

May 31, 2026

Operations

What your customers actually do on your Wi-Fi

A plain look at the traffic on a typical coffee shop network, and why a little structure helps everyone.

May 30, 2026

Marketing

Wi-Fi as a marketing channel (not just a utility)

Your guest Wi-Fi is the most-used surface in your shop. Treating it like plumbing leaves money on the table.

May 29, 2026

Marketing

How to get more online reviews without asking awkwardly

Reviews drive walk-ins. Here's how to earn more of them without putting your baristas in an uncomfortable spot.

May 22, 2026

Marketing

The mailing list you already have (and how to start using it)

Hundreds of customers connect to your Wi-Fi every week. Each one is a chance to build a list you actually own.

May 15, 2026

Perspective

Why coffee shops deserve better Wi-Fi

The guest Wi-Fi most shops run is an open door. It doesn't have to be, and it shouldn't cost a fortune to fix.

May 8, 2026

Company

Welcome to Barista WiFi

Why we built a guest Wi-Fi platform just for independent coffee shops, and what you can expect from us.

May 1, 2026

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